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Instagram has dropped some game-changing updates, and we’re here to help you take full advantage. Whether it’s bringing back MySpace nostalgia with profile music or leveraging the new Explore Page algorithm, these features offer exciting ways to elevate your brand. Let’s break down each update and how The West Coast Creative can help you use them to your advantage.
1. Highlight Bubbles Featured on the Feed
Your highlights are no longer stuck at the top of your profile—they’re moving front and center to your feed!
How to Use It: Think of this as your brand’s best-of reel. Curate highlights that showcase your services, behind-the-scenes moments, and client testimonials to grab attention instantly. For example, a boutique hotel could feature a “Rooms & Views” highlight bubble, while a winery might spotlight “Seasonal Events.”
2. Views Aren’t Just for Reels Anymore
Now, all posts—photos, carousels, and reels—display their view counts.
How to Use It: This transparency can boost credibility. A high view count signals popular content, which encourages more engagement. Let us help you create share-worthy content that racks up the views and builds trust with your audience.
3. No More Perfect Grids
The new 4x5 format shifts away from traditional square grids, offering a taller, more dynamic canvas.
How to Use It: Use this extra real estate to showcase bold visuals that stand out. For restaurants, that means towering shots of signature dishes. For hotels, it’s panoramic views of your property. Trust us to optimize your imagery for this format.
4. Screenshot DMs at Your Own Risk 👀
Instagram now notifies users when someone screenshots their DMs.
How to Use It: Transparency matters. Use this feature to build trust by communicating authentically with your audience. We can help you craft engaging and professional DM strategies.
5. Explore Page Loves Smaller Creators
Smaller creators are getting more visibility on the Explore Page.
How to Use It: Collaborate with micro-influencers to amplify your reach. We’ll connect you with creators who align with your brand to help you take advantage of this algorithm shift.
6. Pin Chats to the Top
Pinning chats keeps your most important conversations front and center.
How to Use It: Never lose track of customer inquiries or collab opportunities. For example, wineries can pin chats with event planners, while hotels can prioritize VIP guest inquiries. We’ll guide you on inbox organization for seamless communication.
7. Edit DMs You’ve Already Sent
Finally! Instagram now lets you edit typos or incorrect messages.
How to Use It: Keep it professional. Whether you’re sending promo codes or answering FAQs, a polished DM leaves a lasting impression. We can create templates that make every message count.
8. Trial Reel Feature 🎥
Test different reel formats before going live.
How to Use It: Experiment with storytelling, transitions, and effects to see what resonates with
your audience. We’ll help you develop a content plan that maximizes this feature.
9. Zoom in on Private Profile Pics
Now you can zoom in on any profile pic, even private accounts.
How to Use It: Get a better look at potential collaborators or competitors. For example, breweries can scope out local influencers for partnerships. We’ll help you use this feature to build valuable connections.
10. Add Multiple Audios to Reels 🎶
Layer multiple tracks into one reel for more creativity.
How to Use It: Pair trending songs with voiceovers or sound effects to make your content pop. Let us help you curate audio that captures your brand’s vibe.
11. Comment on Stories
Story comments are now public, opening up new engagement opportunities.
How to Use It: Spark conversations that showcase your personality. For example, a distillery could comment on a foodie influencer’s story featuring craft cocktails. We’ll help you craft authentic interactions that boost visibility.
12. Schedule DMs ⏰
Set a specific time and day to send messages.
How to Use It: Automate follow-ups or promotions during peak engagement times. Let us optimize your DM strategy to align with your campaign goals.
13. Add Music to Your Profile 🎵
Throwback to MySpace days! Add a song that represents your brand.
How to Use It: Choose tracks that evoke your brand’s vibe. A boutique hotel could pick a calming acoustic tune, while a brewery might opt for an upbeat indie jam. We’ll help you select music that enhances your profile’s personality.
Let’s Make Instagram Work for You
At The West Coast Creative, we specialize in crafting social media strategies that stay ahead of the curve. These Instagram updates are the perfect opportunity to showcase your brand’s unique story. Ready to make waves? Contact us today to get started!
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